INDUSTRY
Developer tools
Developer tools
ENGAGEMENT
Full Devrel Strategy
Full Devrel Strategy
TIMELINE
90 Days
90 Days
TEAM SIZE
50-60 employees
50-60 employees
How StreamAPI Grew Developer Adoption by 3x in 90 Days
How StreamAPI Grew Developer Adoption by 3x in 90 Days
A comprehensive DevRel strategy that transformed StreamAPI from an unknown tool to a developer favourite through community building, content creation, and strategic partnerships.
Busness Impact
A Powerful API with No Developer Traction
A Powerful API with No Developer Traction
Low API adoption — Only 200 active developers despite launching 18 months prior
Low API adoption — Only 200 active developers despite launching 18 months prior
Low API adoption — Only 200 active developers despite launching 18 months prior
Poor documentation — Technical docs were comprehensive but not developer-friendly
Poor documentation — Technical docs were comprehensive but not developer-friendly
Poor documentation — Technical docs were comprehensive but not developer-friendly
No community presence — Zero engagement on Discord, minimal GitHub activity
No community presence — Zero engagement on Discord, minimal GitHub activity
No community presence — Zero engagement on Discord, minimal GitHub activity
Competitor advantage — Only 200 active developers despite launching 18 months prior
Competitor advantage — Only 200 active developers despite launching 18 months prior
Competitor advantage — Only 200 active developers despite launching 18 months prior
Busness Impact
DevRel That Delivers
Business Results
A Full-Stack DevRel Approach
Document Overhaul
Document Overhaul
Restructured technical docs with interactive tutorials, quickstart guides, and real-world code examples that developers could copy-paste and run in minutes.
Restructured technical docs with interactive tutorials, quickstart guides, and real-world code examples that developers could copy-paste and run in minutes.
Restructured technical docs with interactive tutorials, quickstart guides, and real-world code examples that developers could copy-paste and run in minutes.
Community Building
Community Building
Launched an active Discord server with dedicated channels, office hours, and a developer champion program that turned users into advocates.
Launched an active Discord server with dedicated channels, office hours, and a developer champion program that turned users into advocates.
Launched an active Discord server with dedicated channels, office hours, and a developer champion program that turned users into advocates.
Content Strategy
Content Strategy
Created a content engine producing technical blog posts, video tutorials, and conference talks that established StreamAPI as a thought leader.
Created a content engine producing technical blog posts, video tutorials, and conference talks that established StreamAPI as a thought leader.
Developer Experience
Developer Experience
Built SDKs for popular languages, CLI tools, and IDE extensions that reduced time-to-first-API-call from hours to under 5 minutes.
Built SDKs for popular languages, CLI tools, and IDE extensions that reduced time-to-first-API-call from hours to under 5 minutes.
Built SDKs for popular languages, CLI tools, and IDE extensions that reduced time-to-first-API-call from hours to under 5 minutes.
Working with DevRel Agency transformed how developers perceive StreamAPI. We went from being invisible to having developers actively recommend us. The ROI has been incredible.
James Chain
CEO & Co-founder, StreamAPI
32%
Increase in Developer Signups
3 x
Documentation traffic
Working with DevRel Agency transformed how developers perceive StreamAPI. We went from being invisible to having developers actively recommend us. The ROI has been incredible.
James Chain
CEO & Co-founder, StreamAPI
82%
increase in devrel
satisfaction
38%
increase in devrel
satisfaction
Working with DevRel Agency transformed how developers perceive StreamAPI. We went from being invisible to having developers actively recommend us. The ROI has been incredible.
James Chain
CEO & Co-founder, StreamAPI
32%
Increase in Developer Signups
3 x
Documentation traffic